Selim Bourdoukan is VP of Creative & Brand Innovation at TAG Brand Experience, where he leads creative strategy, spatial storytelling, and brand experience design across hospitality, retail, and lifestyle clients. He specializes in translating brand identity into environments that move people; from immersive hotel activations and trade-show experiences to visual identity systems and client-facing retail environments.

With a background spanning experiential brand design, luxury visual merchandising, and editorial creative direction, Selim brings a rare combination of creative vision and operational precision to every project. A two-time FIDM valedictorian and Inside LVMH Certificate holder, he is driven by one belief: that the most powerful brand experiences don’t just look exceptional , they make people feel something. Based in Los Angeles, he partners with brands ready to lead with intention and style.