A global team of experts
A global team of experts
Anthony Lazzara
Anthony Lazzara is an accomplished commercial leader with over a decade of experience driving revenue and digital transformation across the hospitality technology sector. Currently serving as the Senior Vice President of Enterprise Sales at The Anything Group (TAG), Anthony leads strategic initiatives to help hoteliers maximize direct revenue, eliminate payment friction, and fully own their guest booking journeys.
Prior to joining TAG, Anthony spent eight highly successful years at SiteMinder. During his tenure, he established himself as one of the leading sales representatives globally year in and year out. A recognized industry voice, he frequently speaks at premier events in the industry, translating complex booking and distribution data into actionable growth strategies. Anthony holds a Business Information Systems & Marketing degree from the University of Arkansas and is based in the Dallas-Fort Worth metroplex, where he champions a people-first leadership culture.
Zac Coleman acts as Vice President of Shoot, the video, photo, and post-production division within The Anything Group (TAG). A deeply passionate filmmaker with multi-faceted skill sets ranging from directing and storyboarding, to casting and wardrobe; Zac brings over 10+ years of experience from his video production and creative agency past to his role at TAG and is committed to delivering award-winning* results to our clients.
Throughout his life, Zac has demonstrated a keen ability to harness empathy and divergent thinking, which he credits as his superpowers in the marketing world. His previous work includes pre- and post-production work on reality television programs, producing award-winning and targeted social media content for a high-volume ad agency, and more recently, directing his first feature film to be released in 2024.