Rich Tuckwell-Skuda is the CEO and Founder of The Anything Group (TAG). Known for his leading entrepreneur spirit and remarkable track record spanning the travel, hospitality, and tech sectors, Rich has successfully launched numerous brands for TAG clients and companies as a visionary thought leader. 

TAG has emerged as the preferred agency for three major software providers and one of the world’s largest hotel groups, transforming TAG into one of the highest performing agencies in North America and the Caribbean within 3yrs of launch. 

As CEO of TAG, he leads a team responsible for managing tech solutions and digital marketing for more than 250 clients worldwide, achieving impressive increases in profitability, revenue, operational best-practices, and marketing ROAS, whilst decreasing operational expenditure, negative reviews and marketing costs. 

Prior to founding TAG, Rich accumulated extensive experience in various roles across these industries with remarkable results regarding excellence and the best marketing standards. 

He is a highly regarded speaker and thought leader, having addressed over 300 industry events and conferences since 2018, including HITEC, Direct Booking Summit, and Hotel Data Conference. Renowned for his expertise in revenue management, digital marketing, and hotel technology, Rich is frequently sought after for insights by industry leaders and media outlets. Rich was awarded the Top 25 Extraordinary Minds accolade by HSMAI in 2016 for his multi-award-winning work in the hospitality industry.