Selim Bourdoukan is Vice President of SPARKLE, a new service unit at The Anything Group (TAG). In his role, Selim is poised to leverage his visionary approach to redefine creative excellence and customer engagement. His appointment reflects TAG’s commitment to forward-thinking expertise and tailored strategies for revenue growth, as Selim eagerly anticipates exploring new opportunities to showcase his talents, knowledge, and enthusiasm for visual merchandising, branding, brand engagement and activation. 

In previous roles, Selim served as a visual director for Aïshti, a luxury fashion department store, where he demonstrated his expertise in fashion, style, and creative direction through engaging window and in-store displays. His extensive experience also includes positions launching brand activations and store plans for renowned top luxury brands and contributions in numerous store openings underscoring his pivotal role in the industry. He has also collaborated with contemporary brands in the jewelry and cosmetics sectors, showcasing his versatile branding and product development skills. Selim’s work has garnered acclaim in prestigious publications such as L’Officiel Levant and A Magazine, spotlighting his exceptional styling capabilities.