The Power of a Channel Manager for your Property
In today’s competitive hospitality market, managing multiple distribution channels is critical to a property’s success.First of all, a Channel Manager is a tool that synchronizes and manages room availability, rates, and bookings across multiple online travel agencies (OTAs) and booking platforms. It connects to the Property Management System (PMS) and Booking Engine (BE) to update inventory and pricing in real-time, preventing overbookings and optimizing sales channels. The Channel Manager automates the process of adjusting room rates and availability across various distribution channels, enhancing operational efficiency.
At TAG we count on a new software product, TILTAS, powered by SiteMinder. Through this new offering, hoteliers can benefit from superior connectivity and increased online visibility with over 450+ distribution channels, and operational efficiency and profitability.
In this article, you will explore the benefits of a Channel Manager for your property.
CENTRALIZED CONTROL
A channel manager allows hoteliers to manage multiple OTAs from a single platform. Rather than manually updating availability and rates on each booking site, a channel manager synchronizes these updates in real time. Consequently, this prevents overbookings, reduces errors, and ensures that potential guests always see accurate information, no matter where they’re booking.
SAVE TIME AND COSTS
Without a channel manager, hoteliers must spend valuable time manually entering data into each OTA. This not only increases the chances of mistakes but also drains resources that could be better spent enhancing guest experiences. So, by automating these tasks, a channel manager frees up time, allowing hoteliers to focus on other important aspects of their business.
BOOST REVENUE AND VISIBILITY
The more platforms your property appears on, the greater your chances of securing bookings. A channel manager expands your reach by connecting to numerous OTAs simultaneously, ensuring your property is visible to a wider audience. This can significantly boost occupancy rates and, in turn, increase revenue.
To conclude, a channel manager is essential for any property aiming to succeed in today’s fast-paced digital landscape. From centralizing operations to increasing revenue and visibility, it’s a must-have tool for modern hoteliers. With the right solution, like TILTAS powered by SiteMinder, properties can maximize their potential and improve guest satisfaction.
