Shine Services

Metasearch

Take Control of your Direct Revenue

Tired of paying huge OTA commissions and not owning their guest?

At TAG we focus on boosting direct bookings, helping clients avoid high OTA commissions while increasing direct revenue.

Metasearch is potentially the most important tool in a hotel’s toolbox for increasing direct revenue, minimizing OTA commission fees, and increasing guest loyalty and retention.
Metasearch placements allow users to compare different offers in one interface, and advertisers bid for visibility in these comparison results.

Google Hotel Ads

GA is one of the largest Metasearch platforms for hotels allowing bookers price comparison across different booking channels.

Tripadvisor

Third-Largest Platform. Allows hotels and booking platforms to bid for premium visibility in search results or on competitor listings, and gives direct access to hotel reviews and star scores.

Trivago

Hotels and OTAs can bid to be featured in comparison listings. Trivago aggregates rates from multiple booking sites and prioritizes those that bid higher for exposure.

Kayak

Ads appear when users search for flights, hotels, car rentals, and vacation packages.

Skyscanner

Best known for flight searches, Skyscanner also supports advertising placements for hotels and car rentals, with bidding options to appear at the top of the listings.

Bing

Ads allow hotels and OTAs to bid for top visibility when users search for accommodations.

How it works?

Metasearch campaigns work, based on auctions, using bidding models where advertisers compete for top spots in search results. Auctions determine which advertiser’s listing appears based on factors like bid amount, performance, and relevance. Users see booking options, including direct hotel listings and OTAs. Clicking redirects them to the advertiser’s booking engine which might be either the hotel’s direct website or an OTA, where they might make a reservation.

How to optimize?

Metasearch campaign optimizations focus on budget and bid adjustments based on user behavior, peak seasons, occupancy, and competitor activity.
Advertisers can target specific markets and devices (mobile, desktop, tablets) and use bid multipliers to optimize arrival days, length of stay, and check-in days. This flexibility helps boost bookings during key periods and allows the selection of placements based on performance or strategy.

Tagalitics

Our Marketing Data access platform, TAGALATICS, delivers Real-Time Rate Parity notifications to Maximize Your Revenue!

TAG ALERT!

At TAG, we guarantee a seamless experience—remember, not all booking engines integrate with Metasearch.

TAG-ETHER!

ALBIE, our cutting-edge booking platform, is built for flawless integration, maximizing your direct bookings effortlessly and driving your Metasearch direct revenue.