Since 2022, TAG’s Creative Production team has followed the college basketball season across New York, Chicago, Atlanta, and Las Vegas, producing content for ESPN Events that ends up on broadcasts, in arenas, in B2B sales presentations, and on social media.
The Work: Event to Event, City to City
TAG’s Creative Production team‘s role with ESPN Events is an ongoing production partnership built around the annual college basketball calendar.
• Champions Classic 2023. Hero video capturing scale and atmosphere. Gold Muse Creative Award for video production.
• Champions Classic 2025, New York City. Promotional video airing on ESPN broadcast and playing in-stadium. Broadcast-grade quality, arena-grade impact.
• Charleston Classic, Multi-Year Promo. A content asset used in sales presentations and B2B conversations to demonstrate event value to sponsors.
What the Partnership Requires
• Broadcast-spec precision. Every piece meets the resolution, color, and audio standards for network television as a baseline.
• Live event instincts. Sports content happens in real time. Capturing the right moments requires anticipation and positioning.
• Multi-format thinking from day one. The team shoots and edits with all destination formats in mind.
• End-to-end in-house production. Concept, scripting, crew, editing, color grading, graphics, and delivery, all within TAG’s team.
The Recognition
A Gold Muse Award for 2023. Broadcast airtime in 2025. A sales tool that still travels in 2026. The partnership keeps compounding. Sports events are built on moments. What TAG does is make sure those moments do not disappear when the final whistle blows.
TAG Creative Production Broadcast-grade video production for brands that need content to work everywhere.