The hotels that consistently outperform are not spending more. They are operating with a different logic: one that treats every marketing channel as part of a single, connected funnel and measures it that way.
Berkshires Untold: Built From Zero
When TAG took on the account in May 2025, there was no brand recognition, no social following, and no ad history. The mandate: build awareness fast, establish direct booking channels, and reduce dependence on OTAs from day one.
The Results
11.38x ROAS on Google Ads
$66.15 average CPA on search
10-30% CTR on generic campaigns
27.94x ROAS on paid social
6.38% click-through rate
12% average engagement rate on organic social
ALBIE Booking Engine (tracked from March 2026): 4,210 sessions, 1,533 “Book Now” clicks (36.41% intent rate), 88 bookings at a 6.82% conversion rate. Industry average: 2 to 3%.
700 followers built from zero in 7 months 36.41% click-through rate to booking intent.
What This Means for Hotels
“A guest who sees a retargeting ad, finds strong organic content, lands on a well-designed booking page, and completes a checkout without friction. That is not luck. That is a funnel working as designed.” For hotels looking to grow direct revenue and reduce OTA dependence, the question is not whether to invest in digital marketing. It is whether the investment is integrated.
TAG Digital Marketing for Hospitality Full-funnel strategy, from awareness to direct booking.