The New Hospitality Stack: How Technology, Payments, and Guest Experience Are Converging
Co-authored by The Anything Group and Cendyn One Guest, Five Records A couple books a suite for their anniversary. They add a spa treatment by phone a week later. They pay the deposit on one card and settle the folio on another. They mention the occasion to the front desk on arrival, and again to […]
How Digital Payment Solutions Are Transforming Hotel Bookings in 2026
Travelers expect payments to work seamlessly, instantly, and without friction, whether booking from their phone, splitting a folio across cards, or settling a restaurant charge. Most hotel payment systems were not designed for how hospitality actually works. The Gap Between Guest Expectations and Hotel Reality A single stay can involve a deposit at booking, incremental […]
The Booking You Almost Lost: How ALBIE Is Changing What Happens Next
There is a moment every hotel knows well and quietly dreads. A guest finds your property, checks the dates, and sees no availability. Just like that, they are gone. They open Booking.com or Expedia, and the booking goes to a third party, taking 15 to 30% in commissions with it. Group Recommendations ALBIE‘s Group Recommendations […]
Meet RIKER: The Payment Infrastructure Built for How Business Actually Works
Most businesses have outgrown their payment systems. They just do not know it yet. Finance teams spend 8 to 12 hours a week manually reconciling transactions. Booking, POS, and finance systems that do not talk to each other. Chargebacks growing at roughly 30% year over year. What RIKER Is RIKER is a payment infrastructure platform, […]
Digital Marketing Reporting: Why a Unified Intelligence Platform Changes Everything
Marketing teams do not have a data problem. They have a fragmentation problem. Google Ads in one tab. Meta Ads in another. GA4 in a third. Metasearch somewhere else. By the time a manual report is assembled, the window to act on what it shows has often already passed. What Tagalitics Is Tagalitics is a […]
What Launching a Hotel With No Ad History Can Teach the Industry About Digital Marketing
The hotels that consistently outperform are not spending more. They are operating with a different logic: one that treats every marketing channel as part of a single, connected funnel and measures it that way. Berkshires Untold: Built From Zero When TAG took on the account in May 2025, there was no brand recognition, no social […]
The Smartest Booth at HITEC 2026 Was a Putting Green
At HITEC 2026 in San Antonio, TAG built a mini golf experience into our booth. Attendees loved it, lined up to putt, brought colleagues back, and by midweek “the booth with the putting green” had become shorthand on the show floor. But the golf was not the activation. The booking was. The Strategy Behind the […]
Courtside and Camera-Ready: How TAG Brings College Basketball to Life for ESPN Events
Since 2022, TAG’s Creative Production team has followed the college basketball season across New York, Chicago, Atlanta, and Las Vegas, producing content for ESPN Events that ends up on broadcasts, in arenas, in B2B sales presentations, and on social media. The Work: Event to Event, City to City TAG’s Creative Production team‘s role with ESPN […]
When the Message Is Right, People Stay to Watch
When RAIN, a Charlotte, NC non-profit dedicated to empowering people living with HIV and those at risk, came to The Anything Group, the challenge was not just creative.